A safety culture is an organizational culture that places a high level of importance on safety beliefs, values and attitudes, and the majority of people within the workplace shares these.

NUBIA establishes the following positive safety culture:

  • Informed manager culture, managers know what is really going on
  • develop an environment where all staff feel responsible for safety
  • creation of a non-punitive culture to encourage hazard and error reporting.
  • safety instructions on an each workplace
  • use of checklists and briefings as daily routines
  • systematic monitoring of safety performance


A work environment with a learning culture is one in which employees are encouraged to learn and grow. A learning culture is a set of organizational values, conventions, processes, and practices that encourage individuals—and the organization as a whole—to increase knowledge, competence, and performance.

A learning culture means that an organization is able to learn from its mistakes and make changes.  It will also ensure that people understand the SMS processes at a personal level.

There are major elements to our learning and growth culture:

  • we learn from each other;
  • we learn from others;
  • we have a training program for our employees;
  • we have a growth framework based on objectives and key results


This is an organizational climate where employees are willing to report near misses, incidents and accidents openly and honestly. The role of management in developing and supporting a reporting culture is a paramount.

The reporting culture is one criterion for judging the effectiveness of a safety system.

NUBIA establishes the healthy reporting culture, which aims to differentiate between intentional and unintentional deviations and determine the best course of action for both the company as a whole and the individuals directly involved.

Our key areas to improve the reporting culture consider as the following:

  • Top management must be visibly committed to the process;
  • Middle management must be actively involved in the culture;
  • Supervisor performance is focused and linked to the culture;
  • Employees must be encouraged to actively participate in the culture;
  • The reporting system must be flexible enough to accommodate data; and
  • The reporting system must be perceived as positive by the employee in the knowledge that what is reported will be respected and acted upon.

To collect the most accurate data after an accident, incident or near miss event, the report needs to be lodged on the system as soon after the event as possible.

Implementing a reporting system that fits into the day-to-day operations of the company is the best option where information is entered as a matter of routine.

These strategies should improve the quality of reporting within the company.

What shall be reported? Our reporting rule: “If doubt – Report it”

Please look at our comprehensive reporting features that highlight gaps in safety knowledge. 

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